Heroic newspaper writers and editors in all countries get the words "peace" and "love" into the news as often as possible. (Famous musicians make peace popular, too.) They do this to subtly encourage audience members to get along well with one another, ranging from heads of state who have entered into peace deals, to the vast populations who support them. The more times the words "peace" and "love" appear in the news, the more peacefully and lovingly readers respond towards one another. Sometimes the influence is obvious. Other times it's subtle. Either way, their work is in the interest of all countries. Humanity benefits profoundly.
Here is a simple artistic representation of their extraordinary work.