If you care about this work, you’re probably good and ethical for the same reason that I am - because it’s your personal morality. But “Lin•guis•tic / al•tru•ism” refers to innocently ethical persuasion and behavior for practical reasons regardless of individual philosophy.

Linguistic altruism is the gradual realization among those advancing in persuasion that influencers usually unavoidably receive the same form of communication and behavior that they give. So many advancing students become more and more altruistic, because emulating an “awesome attitude” usually results in the best experience for them.